
Peak Season Trucking
August 26, 2025
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September 30, 2025Who’s In The Driver’s Seat?
The American Transportation Research Institute (ATRI) issued a report this summer: “Evolving Truck Driver Demographics: Issues and Opportunities.” It’s a goldmine of information about our nation’s truck drivers.
About halfway through the document, ATRI presents this table and discussion:

ATRI: Summary Statistics for Top Transportation Occupations
There’s much to unpack here. First, the caveats: The chart is not exclusively for tractor trailer drivers, and that $1,005 median weekly earnings for drivers doesn’t factor in any bonuses. (ATA’s driver compensation study lists that average at $1,470 per week. or some $76,420 per year). Still, we can see that the driver average is, in fact, average when held up with the entire U.S. labor force.
ATRI groups these top five transportation sector occupations to show a scope of industry numbers and then, cleverly, the study pivots into how the industry might effectively confront its perpetual driver shortage.
Which explains the title of that section: “Opportunity: Recruit Younger Employees from other Transportation Occupations.” As they describe the situation:

From which pool do you recruit talent?
“Driver/sales workers and truck driver not only have higher average ages but also higher median weekly earnings than other occupational groups … Consequently, motor carriers (and other transportation companies) may possess a pool of younger talent that is well-positioned to transition into truck driving roles (those with average ages in the upper 30s). Individuals in these positions may already be familiar with the requirements, lifestyle, and expectations associated with truck driving. This presents an opportunity for fleets to leverage their existing non-driving workforce to internally recruit and develop younger drivers.”
Here’s the rub. ATRI’s very next section in the study is “Issue: Declines in Teen Licensing May Impact Younger Adult CDL Applicants.”
Yep. It seems the percentage for those who are eligible to have driver licenses (16 years or older) and don’t is remarkably high. New York: 25%. West Virginia: 24%. Texas: 21%. Hawaii: 21%. Oklahoma: 20%. (All of these percentages are from 2023.) The national average of those without driver licenses was 14%.
So, some people need rides. Uber and Lyft are probably not complaining.
This presents yet another challenge for expanding a commercial driver pool that’s increasingly aging out. ATRI has a solid idea here: Pull from those potential drivers already involved in the transportation industry through aligned jobs. Yes. Start with what you know.
